If you’ve ever landed on a website and a little bar has appeared at the side asking for feedback, the chances are this bar is provided by Get Satisfaction; a US tech company that is the main player in finding out what digital site users want by asking them.

So it’s fair to say that Sachdev, knows a thing or two about understanding what website users want. He’s put together a great list of things to consider when looking to build up your online community. Whilst there is nothing in the list that is ground-breaking, it’s a useful reminder of why basic things matter.

The key takeaway is that it needs to meet the requirements and expectations of your audience, and anything that gets in the way of that is only going to reduce the effectiveness of your community.

Worth looking through and using as a checklist to see how well you are doing against each point.