This YouTube conversation between Judith Glaser and Rex Jung centres on the question: how can we create environments that enable people to be more creative?

The creative process involves four basic steps: Preparation, Incubation, Illumination, and Verification. This interview focuses on how we can create conditions for the process involved in step 2: “incubation”. They argue that in our contemporary knowledge-rich environments, we tend to spend more time acquiring information (preparation) and not enough time thinking about information (incubation) – and this impedes our ability to be creative. One thing we can do is to train the muscle in our brains that helps us not to act on thoughts too early. In conversations with others, this means listening without judgement and being more “present” with our thoughts and interactions with other people. The second thing we can do is to create a trusting environment. When co-creating, it is suggested that this can be achieved by “having a conversation before you have a conversation”.

The reality of front-line heath and care work is that it’s all about taking action. Sometimes even firefighting. But always action, action, action. Risk and threat are also so often present.

So, why and how are we going to create the space for incubation for front-line workers in health and care? Is it required for transformational change? Is reflective learning something that service improvement facilitators and managers ought to be facilitating more often?



This contextual piece was written for you by Rosanna Hunt, Research Associate, Horizons Group, NHS Improving Quality @rosielhunt