Thomas Lee, Co-Founder of Symplur, LLC, provided an overview of the growth and evolution of the healthcare industry’s adoption of social media. He took us on a guided tour of the internationally recognized “Healthcare Hashtag Project” that Symplur curates and he explored the reasons why so many patients have engaged on Twitter to discuss their disease. Lastly, as a backdrop to all this, he discussed the emerging field of social media analytics and what we can learn from the growing amount of digital information generated by these online conversations about our health and well-being.

This Edge Talk was broadcast on 1 April, 2016. You can watch the recording below:

You can view the session slides and read a transcript of the session on SlideShare.

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