According to the speakers, in the final moments of the 99u Conference it is not only possible for us to change the world but it is also our responsibility to do so.
The three speakers had different ideas on what was important with Franklin Leonard of ‘Black List’ focusing on overcoming fear by accepting that we do not know everything. In health and care, this should be accepted, focusing on how professionals can change how people see the world, rather than how they can change the world single-handedly.
Comic book writer Kelly Sue DeConnick presented her ‘Five Steps to Becoming a Professional Discomfort Provider’ which is of particular interest to change activists in health and care. She focused on motivating people by making them feel uncomfortable as she believes on the other side of discomfort is growth.
The final speaker, Casey Gerald of MBA’s Across America, focused on not waiting for someone else to give you permission to move your work forward. Acknowledge that everyone is an entrepreneur and define your bottom line not just in terms of money but in terms of what you actually ‘give a damn’ about. In health and care, this should be patient care although often money is still the bottom line in many organisations.