Sourced by: With thanks to Zoe Lord @ZoeLord1 who submitted this article via our Spotter’s Column
We’ve heard it loud and clear and from many different angles, change management is too slow. In this article, Greg Satell @Digitaltonto advocates that social movements are the way to buck the trend through their tendencies to self-organise and spread virally. Greg gives us four pointers to get our social movement off the ground, and we encourage that you think through them in relation to what it is that you, as a health and care change activist, are trying to achieve:
1. Define the mission
Have you clearly described what winning or succeeding would look like?
Example: Chesterfield Royal Hospital NHS Foundation Trust lay out its mission statement by asking…
“What sort of hospital do we want to be?”
They go on to describe it as, “A first-class district general hospital (DGH) – the model for what a DGH can be in the service of its community – delivering sustainable high quality clinical care, offering an exceptional experience for our patients; and creating a great place for our staff to work.”
2. Create a shared context
It’s commitment to values that keeps a movement going, similar to ‘Our shared purpose’ in the NHS Change Model
3. Manage organizational networks
How will you organise within your social movement? How will you balance cohesion and diversity? There’s resonance between this and strong and weak ties.
4. Build local majorities
The collective actions of small groups often trumps hierarchical top-down mandate for change. How can you go about forming a small yet active group?
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