Are you an idea connector or an idea scout? Recent research by Parise, Whelan and Todd suggests that by using both of these approaches you can generate ideas and develop your work. The five-year research project demonstrates the additional value gained from diverse networks on Twitter and how you can learn from expert connectors on social media to improve your skillset.

One of the key points to take away from this article is to review your followers on Twitter and check to see if your network is diverse. Do you follow anyone outside your sector or your group of friends or work colleagues? If you don’t, you may be missing an opportunity to connect with others that will have different viewpoints that can help you shape your work in an innovative way.

The research highlights that it is easy to slip into connecting with like-minded people in your existing networks that can lead to group think. Why not challenge yourself to step outside your comfort zone and connect with others who can support your development and work in different ways.