Taking us on a whistle stop tour of design thinking, human narratives and classic movie scenes, Fadell asks you to expand your vision and think big picture/small detail. By digging deep into your childlike curiosity, he suggests you start asking questions about what could be without any limits.

The video kick starts the process of human centred design and would be an excellent tool to engage staff and service users about innovation and making change happen. The way Fadell unpicks design thinking through examples such as charging devices, and customised equipment shows how what is accepted as standard one day can quickly become outdated. Customers will move to what makes life straight forward and have become active participants in the design and feedback system through developing their products, rating services online and moving to what suits their requirements.

Disruptive innovation is happening and we need to ensure that healthcare can beta test ideas at pace to provide solutions that are relevant, cost effective and best practice. The telehealth industry is a good example of disruptive innovation whereby patients have sought technical solutions to healthcare needs that utilise a mobile phone in place of technology initially designed by the industry.

My takeaway from the video is to ‘think young’ and understand that we live in the social and digital age where connection both personal and digital is essential. Challenge the norm and see if there is a better solution that can be developed through working with users of the services, whether staff or patients, all ideas are welcome.

Within the Horizons team, we are currently developing The Edge 2.0 which will launch in November. The past year has been a period of working out loud, beta testing ideas and building The Edge community. If you would love to be part of the development process by being part of our feedback or #edgewriters group, please drop us a line or two with your details and experience to theedge@nhsiq.nhs.uk

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