Dave Hearn @DarziDave

Having only finally succumbed to social media ( #SoMe ) around a year ago I really identify with the 5 stages of a Twitter user: Denial, Curiosity, Aha!, Obsession, A Part of Life. There are many benefits to be gleaned from #SoMe. At a basic level it relieves boredom on the train but can also become an obsessive end in it’s own right – who’s retweeting my tweets, how many likes do I have, what big-hitters are following me. But always at the back of my mind is the nagging worry that I’ve become another one of a vain legion shouting into a packed room “Look at Me!”

This article asks the question – what is the point? #SoMe provides an amazing platform to connect, learn and influence, so what are you doing with it, what is the ‘social good’? If you want to answer this question for yourself it may be worth spending 5 minutes thinking about what your values are (in 3 sentences?!), how would you describe your ‘brand’, what would be your elevator pitch be? Then think – do all of my interactions on #SoMe match my values. Alternatively you could read this article and find out how to objectively measure your ‘social good’…