The opportunities offered by a career in nursing and midwifery have never been better, with roles ranging from the essential day to day caring responsibilities – to the highly technical, research, executive leadership – and many, many more.

Through this campaign, we want young people to know about the exciting breadth of careers available; we want teachers to promote nursing and midwifery as career of choice, we want nurses and midwives to reignite their pride in the professions, and we want system leaders and decision makers to make sure nursing and midwifery expertise is at the heart of shaping future healthcare policy.

The story so far…

More than 250 ideas, stories and suggestions were submitted to this platform by a diverse group of people. By working with nurses, midwives, Ambassadors and decision makers, these ideas have been mapped into 10 Building Blocks that will aid the development of positive perceptions of nursing and midwifery.

The crowdsourcing activities also identified enemies of positive perceptions:

You can also join in with our 12 30 Day Challenges:

If you are interested in being an ambassador for this work, express your interest through one of the e-mails below:


Ambassadors Welcome Guide

Perceptions Ambassadors_WelcomeGuide_July2018