Creating usable, accessible content is very topical. Simply having a web (digital) presence is no longer enough, given the massive amount of content being created in the digital world. To stay relevant, even to be seen at all, we need to provide well-conducted content that can be easily accessed and shared.

If you or your organisation wants to share its passion, inspire others and maximise interaction time, consider Pinterest.
This blog looks at Pinterest as a platform for successful content delivery, which purposefully uses digital imagery to increase interest and discovery.   It explains the anatomy of a fantastic pin, identifies some Pinterest pros, and provides a full presentation from the Social Media Marketing World conference.

While this is taken from a marketing viewpoint, the relevance for health is strong.  Healthcare professionals, too, must provide the ability to discover, share, and comment on content to stay relevant.