A simple way of thinking about crowdsourcing is collective intelligence through collaboration. You might have heard of expressions such as ‘the power of the crowd’ and ‘many heads are better than one’ and it is exactly these principles that this article builds on, through the similarities and combined power of people, their ideas and energy via social media. If you’re new to all this, why not watch a very short video on crowdsourcing here.

This article is jam packed of insight and knowledge about how other industries and companies have successfully merged crowdsourcing with social media to their advantage.

What do you learn about the opportunities and key success factors from the case studies in this article?

How could these be applied to health and care?

The key point for me in all of this is how we can demonstrate (and dare I say it? quantify) the value of social media in health and care to make a stronger case for its widespread permittance and adoption in our organisations.

What is it that differentiates [crowdsourcing + social media] from [social media]?

We already know of some fantastic examples of social media campaigns and enterprises that thrive on people power and shared purpose e.g. NHS Change Day, WeCommunities and New Health and Care Voices. I’m sure you will have a whole host of others to add to the list (and please do so in the comments box below!).

How could you use social media more effectively as a means of harnessing ‘people power’?

How would you go about demonstrating the benefits of this?